iServices is a digital agency based in Thessaloniki, Greece, offering services in web development, e-shops, mobile app development as well as digital marketing, SEO and advertising on Google, Facebook and Instagram
Project's brief & challenges
The legacy website no longer represented the company’s expertise or professionalism. The design was outdated, the information structure lacked clarity, and the contact form failed to filter out low-quality leads. Many website visitors submitted contact forms without genuine intent, which wasted company resources.
Key Issues
- Weak Contact Form: The form was too basic, lacked spam protection and didn’t collect enough information, leading to irrelevant or low quality inquiries.
- Outdated design and no distinguished branding: The website looked old-fashioned and didn’t follow current design trends, which may have hurt credibility and user trust.
- Unclear Service Categories: Services weren’t clearly separated or explained, making it hard for visitors to understand what was offered.
- Missing Call-to-Action (CTA) Button: There was no prominent CTA button to guide users, which reduced conversions and made it unclear what action visitors were expected to take.
Project Goals
Modernize and rebrand the website to reflect the agency’s current capabilities and visual identity.
Improve user experience (UX) and ensure full mobile responsiveness across devices.
Implement a smart, guided contact form to reduce spam and filter out low-quality inquiries.
Establish clear calls-to-action (CTAs) across key pages to drive user flow and conversions.
Clarify service offerings through improved site architecture and content organization.
Strengthen online credibility through detailed case studies and clear service breakdowns.
Optimize for SEO and increase overall user engagement through better content structure and performance.
Core Features and Innovations
01 Rebranded Visual Identity
Developed a fresh visual identity including a new logo, refined typography and an updated color palette to reflect a modern and professional brand image.
02 Smart Multi-Step Contact Form
Implemented a dynamic, multi-step form with conditional logic to improve user experience and filter for high-quality leads.
03 Clear Service Categorization
Organized services into distinct, easy to navigate categories to help users quickly understand offerings and find relevant solutions.
04 Project Case Studies
Showcased real client work through integrated case studies, adding credibility and demonstrating proven results.
Brainstorming Board Highlights
01 Redefine Architecture Around Key Services
Restructure the site layout to focus on core services, making it easier for users to navigate and understand the value proposition.
02 Research Modern Agency Design Trends
Analyze current design patterns used by top digital agencies to ensure the site feels fresh, competitive and aligned with industry standards.
03 Prioritize Contact Form UX as a Lead-Quality Filter
Design the contact form with user experience and lead qualification in mind using smart fields and logic to reduce noise and capture valuable inquiries.
04 Create Trust Signals Through Testimonials and Case Studies
Highlight client testimonials and detailed case studies to build credibility, showcase real results and reinforce trust.
Part of the Storyboards
Market Context
The digital services market in Greece is rapidly evolving, with businesses increasingly investing in online presence and performance marketing. According to recent industry reports, over 72% of Greek SMEs plan to increase their digital budgets in the next two years, while global spending on digital marketing is projected to grow by 13% annually.
Despite this growth, many agencies still rely on template-based designs and generic messaging, resulting in websites that lack differentiation and fail to convert.
For iServices, this created an opportunity to stand out by delivering:
- Compelling storytelling through visually engaging design elements
- Intuitive user interactions that drive user engagement
- Clear segmentation of services to guide potential clients seamlessly
By leveraging these market insights, the new iServices website positions the agency as an innovative leader, capable of attracting high-value clients and delivering measurable results in web development, e-commerce, mobile solutions,and digital marketing.
User Personas
Persona One
Nikos, 38
Business owner seeking full website & digital marketing services.
“I need a team that can handle everything without needing to micro-manage.”
Persona Two
Eleni, 29
Marketing manager at an SME. Looking for SEO, Ads and conversion optimization.
“I want to see proof. Show me results and metrics.”
Persona Three
Giannis, 41
Owner of a local retail chain, exploring B2B eshop solutions.
“I don’t want a generic solution. I need something tailored to my business.”
Interview Insights
“The old website was fine but didn’t make me trust them fully.”
“I wasn’t sure what to click, everything felt generic.”
“The new form is clever. If someone goes through all that, they really want the service.”
Outcome of the project's redesign
20% increase in high-quality inquiries through an intelligently designed contact form that guided users to provide more specific and actionable information.
15% improvement in lead conversion and stronger client engagement, driven by a clearer user journey and a more refined brand presentation.
18% reduction in bounce rates and 25% increase in average session duration, reflecting improved navigation, content clarity, and sustained user interest.
30% boost in search visibility and organic traffic, attributed to SEO-focused structural and content enhancements.
